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News: Ford and Sirius Extend Exclusive Relationship
Posted by: MCW Team on Thursday, June 09, 2005 - 12:01 AM PST
Corporate News Los Angeles, CA - On Monday, the Ford Motor Company and SIRIUS Satellite Radio announced an agreement extending their exclusive agreement through 2011...

Under the agreement, all Ford brands based in the U.S. - Ford, Lincoln Mercury, Land Rover, Jaguar, Volvo, Aston Martin and Mazda - will be covered.

Ford and Lincoln Mercury announced earlier this year that they plan to include SIRIUS on up to 21 vehicle lines during the 2006 and 2007 model years. This in turn can lead to approximately one million SIRIUS subscribers.

"Subscriptions to SIRIUS have increased dramatically over the past several years," said Phil Martens, Ford's Group Vice President of Product Creation. "So, it's only natural that Ford would want to continue to make SIRIUS' unique mix of programming available to Ford buyers in the future. Our relationship provides customers with the best of both worlds - innovative technology, style and driving experience."

"We are delighted that Ford has decided to extend its exclusivity with SIRIUS, enabling future Ford buyers to experience the best programming in satellite radio," said Mel Karmazin, CEO of SIRIUS. "Ford and SIRIUS are both dedicated to providing our customers with the best quality possible. Now, Ford buyers can be assured that our two companies will continue to work together in the future to make their driving experience even more pleasurable."


  
 
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